מדיניות פרטיות

Last updated: September 23, 2025

1. General Introduction

Welcome to the Our Mother’s Medicine website (“the Site”, “we”, “us”) operated by Ruby Yehuda. We are committed to protecting the privacy of our users and customers (“the User”, “you”) and to operating with complete transparency. This privacy policy is designed to explain how we collect, use, store, and share your personal information in the context of the Site’s activities, which offers products and services in the fields of spirit, mind, and body. This policy has been formulated in accordance with the provisions of the Privacy Protection Law, 5741-1981, and the regulations enacted thereunder, including the latest amendments (Amendment No. 13).

Your use of the Site, including purchasing products, scheduling a consultation, or browsing its content, constitutes consent to this privacy policy and to the Site’s terms and conditions.

2. What Personal Information Do We Collect?

We collect various types of information in order to provide and improve our services, products, and content:

a. Information you provide to us directly:

  • When making a purchase or scheduling a consultation: Full name, shipping address, email address, phone number, order details, and any additional information you choose to provide as part of your inquiry. Please note: Credit card details are not stored on our site. Payment processing is carried out through a secure external provider, Yaad-Pay, and meets the strictest security standards.
  • When creating a user account: Name, email address, and password.
  • When contacting us: Information you provide through the contact form on the Site, email, or phone, including the content of your inquiry and contact details.
  • When leaving a comment on the blog or a product review: Your name (as it will be displayed), your email address (which is not publicly displayed), and the content of the comment or review.

b. Information collected automatically:

  • Technical and browsing data: IP address, browser type, operating system, device identifiers, and general geographic location data.
  • Site usage data: The pages you visited, the products you viewed, the length of time you spent on the Site, and other actions you performed. This information is collected through “cookies” and tracking technologies such as Google Analytics and the Meta Pixel (Facebook Pixel).

3. How Do We Use the Information?

Your personal information is used for the following purposes:

  • To provide you with our services and products: Processing and completing orders, shipping products, providing customer service, managing your account, and providing personalized consultation and guidance as relevant.
  • To improve and operate the Site: Analyzing user behavior to improve the browsing experience, customize content, and offer relevant products.
  • For marketing and communication purposes: Sending updates, blog content, promotions, and marketing materials, including displaying personalized ads on social networks (such as Facebook and Instagram) and other platforms (such as Google), subject to your consent and in accordance with the law. You can remove yourself from the mailing list at any time.
  • For security and fraud prevention: Protecting the Site and our users from malicious or illegal activity.
  • To comply with legal requirements: Fulfilling our legal obligations, such as for tax purposes or responding to court orders.

4. Legal Basis for Processing Information

We process your personal information based on the following legal grounds:

  • Consent: When you have given your explicit consent to process the information for a specific purpose (for example, subscribing to a newsletter).
  • Contractual engagement: When processing the information is necessary to fulfill a contract with you (for example, handling an order you placed).
  • Legal obligation: When we are required to process the information by law (for example, keeping tax invoices).
  • Legitimate interest: When we have a legitimate interest in processing the information (for example, to improve the service or secure the Site), provided that this interest does not override your rights and freedoms.

5. With Whom Do We Share the Information?

We do not sell or rent your personal information. We share information with third parties only in the following cases:

  • Service providers: We use external companies that assist us in operating the Site, such as the payment processor Yaad-Pay, shipping companies, cloud storage service providers, and email marketing platforms. These providers are obligated to maintain the confidentiality of the information and use it only to provide the service on our behalf.
  • Analytics and advertising platforms: We share technical and generally anonymous information with platforms such as Google (through the Analytics service) and Meta (through the Facebook and Instagram Pixel) for the purpose of analyzing visitor traffic, improving the Site, and displaying personalized ads.
  • Law enforcement authorities: In the event of a legal requirement, court order, or other legal proceeding, we will cooperate with the competent authorities.
  • With your consent: We will share information with other third parties subject to obtaining your explicit consent.

6. Cookies and Tracking Technologies

Our Site uses “cookies” (small text files stored on your device) and similar technologies. We use essential cookies for the Site’s functionality (for example, saving items in the shopping cart), as well as third-party cookies such as Google and Facebook for statistical analysis, measuring the effectiveness of advertising campaigns, and customizing ads. You can control the use of cookies and block them through your browser settings, but this may affect your user experience on the Site.

7. Your Rights Regarding Personal Information

Under the Privacy Protection Law, you have the following rights:

  • Right of access: You are entitled to view the personal information we hold about you.
  • Right to correct information: If you discover that the information we hold about you is incorrect, incomplete, or inaccurate, you can request its correction or update.
  • Right to deletion of information (“the right to be forgotten”): You can request the deletion of your personal information, subject to legal limitations (for example, information we are required to keep under tax laws).

If you have created an account on the Site, you can access some of your personal information and update it through the “My Account” page. To exercise your other rights, or for any questions on this matter, please contact us using the contact details at the end of this policy.

8. Information Security

We take advanced technical and organizational security measures to protect your personal information from unauthorized access, misuse, alteration, or destruction. Among other things, we use encrypted communication (SSL) and accepted security methods. However, it is important to remember that no system is 100% secure, and we cannot guarantee absolute security.

9. Information Retention

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with legal requirements (for example, 7 years for tax purposes), to resolve disputes, and to enforce our agreements.

10. Changes to the Privacy Policy

We reserve the right to update this policy from time to time. In the event of a material change, we will notify you by posting a prominent notice on the Site or by sending an email notification. The date of the last update will always be indicated at the top of the policy.

11. Contact

For any questions, requests, or comments regarding this privacy policy, you can contact us: